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CASE - 2022

Mobile-first - Website restructuring

Enhancing user experience and streamlining budget requests

Project Objective: Revamp the website's product page with a focus on ease of use for budget requests and enhancing user support.
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Solution: Develop a style guide to ensure visual consistency and brand alignment. Additionally, create prototypes prioritizing mobile experience and incorporate an intuitive budget request functionality.

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My Role: UX/UI Design
 

Execution Time: 1 month

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Involved Team: Marketing, Business, and tech

How to optimize the Company's website to facilitate budget requests and improve user support?

Context:

Tasks Developed:

With changes in Google's search algorithm affecting website traffic flow, the company identified the need for improvements in the product page to meet new user demands.

User opinion: The product page was a vast online catalog, lacking interactions with the sales team. The NPS of the product page was around 11 points, approximately translating to a percentage.

Conclusion:

Development of a style guide based on the existing visual identity manual, creation of prototypes focusing on mobile experience, and implementation of an intuitive budget request functionality

  • Briefing

  • Desk Research

    • HotJar​

    • Google Analytics

    • Google Lighthouse

  • Workshop - Sprint 2.0

  • Hierarchy Study

  • Wireframing

  • Prototyping

  • Usability Testing

The restructuring of the product page resulted in a more user-friendly experience, facilitating navigation and simplifying the budget request process. This contributed to an increase in page adoption and improved user interaction with the company's products.

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