CASE - 2023
Internal Communication App
Addressing post-Covid-19 employee engagement challenges
.png)
Project Objective: Enhance the internal communication app's interface and experience to address post-Covid-19 engagement issues revealed through benchmarking and research.
Solution: Implement immersive visuals, establish a unified communication space, and introduce gamified engagement features to give employees a voice, foster connections, and encourage active participation.
My Role: UI/UX Designer
Execution Time: 1 month
Involved Team: HR, Tech
How to improve employee engagement through an enhanced internal communication app, focusing on UI/UX, post-pandemic?
Context:
Tasks Developed:
The project aimed to improve the company's internal communication app to address low employee engagement post-Covid-19, with research indicating a significant need for recognition and increased exhaustion among employees.
User opinion: Employees expressed a general lack of engagement with the internal communication platform. They emphasized the need to feel heard, be part of a stimulating environment, and receive recognition for their work.
Conclusion:
Market analysis to understand best practices and user needs, conducting user research to comprehend post-Covid-19 engagement challenges and identify employee preferences and expectations. Developing wireframes and prototypes to visualize and test new interface and user experience solutions.
-
Briefing
-
Desk Research
-
Nielsen's Heuristic Analysis
-
Hierarchy Study
-
Wireframing
-
Prototyping
The implementation of the proposed improvements led to a remarkable transformation in the company's internal communication experience. By giving voice to employees, fostering meaningful connections, and creating a stimulating environment, we significantly increased engagement. Additionally, the inclusion of gamified elements provided a more engaging experience, encouraging active user participation.