CASE - 2023
Adaptation of B2B digital platform for a new purchasing method
Optimizing the buying experience
Project Objective: To adjust the existing digital platform to incorporate the consignment purchasing method, ensuring a smooth transition and a positive experience for B2B customers.
Solution: Conducting detailed analyses to understand the requirements and workflows related to the consignment purchasing method. Implementing adjustments to the interface and functionality of the desktop and mobile platforms ensuring an intuitive and effective experience for users.
My Role: UI Designer
Execution Time: 1 month
Involved Team: Product and Tech
How to adapt the desktop and mobile digital platforms to integrate the new purchasing method of consignment, aiming to provide a smooth and efficient experience for customers?
Context:
Tasks Developed:
The project was undertaken in response to the introduction of a new consignment purchasing method for B2B customers. While the digital platform was already established, it needed adjustments to accommodate this new transactional modality.
My involvement in the project focused on the heuristic evaluation and adaptation of the company's style guide to meet the business needs and specifications, ensuring visual consistency and brand identity. Additionally, it was crucial to ensure the responsiveness of the platform.
Conclusion:
Detailed analysis of the requirements of the consignment purchasing method, adjustments to the interface, and functionality of the desktop and mobile platforms, heuristic evaluation, and adaptation of the company's style guide, ensuring responsiveness for both mobile and desktop interfaces providing a quality experience on both mobile and desktop interfaces.
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Briefing
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Desk Research
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Nielsen's Heuristic Analysis
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Hierarchy Study
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Wireframing
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Prototyping
The adaptation of the digital platform resulted in a smoother and more efficient experience for B2B customers. The successful integration of this new purchasing model significantly improved the platform's usability, making the purchasing process more intuitive and satisfying for users.